S.African investor sets sights on vibrant E.Africa betting market

Afrirent Holdings, a renowned investment company led by South African entrepreneur Senzo Tsabedze, in a bold move, is set to further expand its influence and footprint in Africa by venturing into the vibrant gaming, lottery, and betting market of East Africa.

Following a history of success and a strong presence in South Africa, Afrirent is now setting its sights on the exciting opportunities offered by the dynamic entertainment sector in the East African region.

Having built a diverse portfolio of successful subsidiaries in South Africa, including Afrirent Logistics, Afrirent Energy, and Indalo Investments, Afrirent Holdings has established itself as a strategic investor known for its innovative solutions and commitment to driving economic growth and development.

Now, the company is leveraging its expertise in gaming and entertainment to introduce new and exciting offerings to consumers in East Africa, catering to the evolving needs and preferences of the market.

Officials at Afrirent Holdings say as they enter the East African market, they will focus on responsible gaming practices and community engagement so as to make a positive impact in the region through a blend of services and offerings to new audiences.