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Q2 2025 Insurance Report: Prudential Closes Gap on UAP General as Premiums Top UGX 1 Trillion

A photo collage of Tetteh Ayitevie, C.E.O of Prudential Uganda and Mr. Stephen Chikovore, Managing Director of UAP OLD MUTUAL Insurance. The two dominate the insurance market in life and non-life respectively.

Uganda’s insurance industry recorded UGX 1.016 trillion in gross written premium (GWP) for the first half of 2025, an 8.78% increase from UGX 933.76 billion in the same period of 2024, according to the latest Insurance Regulatory Authority (IRA) data.

Life insurance outperformed non-life, expanding 12.55% to UGX 402.71 billion, compared to non-life’s marginal growth 5.59% growth to UGX 572.60 billion.

Health Management Organizations (HMOs) grew 15.76% to UGX 38.28 billion, while microinsurance surged 242.70%, albeit from a small base, to UGX 2.10 billion.

Category Leader Gross Written Premium (UGX ‘000) Market Share (%)
Non-Life UAP General 123,369,350 21.50
Life Prudential 115,850,582 28.80
HMO AAR Health Services 22,655,034 59.18
Microinsurance Turaco 927,415 44.10
Reinsurance Uganda Re 63,771,253 N/A

Prudential Narrows the Gap with UAP General

UAP General remains the largest single insurer in Uganda with UGX 123.37 billion in GWP (21.5% share of the non-life market).

However, Prudential, the life market leader, is closing the gap fast—posting UGX 115.85 billion in GWP (28.8% share of life premiums).

While UAP General dominates policy numbers with over 81,000 policies, Prudential’s premium base continues to grow strongly, supported by disciplined claims management, reflected in a 36.05% loss ratio—well below several peers.

Rank Company GWP (UGX ‘000) Market Share (%)
1 UAP General 123,369,350 21.50
2 Jubilee Health 58,805,543 10.30
3 Jubilee Allianz 51,472,751 9.00
4 Sanlam General 69,428,676 12.10
5 Britam 51,970,258 9.10

Non-life insurers collectively wrote 234,689 policies. Jubilee Health was the second-largest by premium volume at UGX 58.81 billion (10.3% share), followed by Jubilee Allianz at UGX 51.47 billion (9.0% share).

The average non-life loss ratio stood at 37.13%, but medical insurance lines remain under pressure—Jubilee Health posted a 91.10% loss ratio, indicating high claims costs in the segment.

Life Insurance: Prudential Leads, ICEA Lion and Jubilee Life in Pursuit

Top 5 Life Insurers – Q2 2025

Rank Company GWP (UGX ‘000) Market Share (%)
1 Prudential 115,850,582 28.80
2 ICEA Lion Life 78,406,906 19.50
3 Jubilee Life 62,744,395 15.60
4 Old Mutual Life 57,297,882 14.20
5 Liberty Life 42,417,659 10.50

The segment’s overall loss ratio was 51.38%, with Prudential maintaining healthier ratios compared to Jubilee Life’s 76.20%, signaling stronger underwriting discipline. Life insurers managed 144,703 active policies by mid-year.

HMO and Microinsurance: Niche Segments on the Rise

Top 2 HMO Providers – Q2 2025

Rank Company GWP (UGX ‘000) Market Share (%)
1 AAR Health Services 22,655,034 59.18
2 Case Med Care 15,628,888 40.82

Top 4 Microinsurance Providers – Q2 2025

Rank Company GWP (UGX ‘000) Market Share (%)
1 Turaco 927,415 44.10
2 Padre Pio 709,747 33.80
3 GMI 407,123 19.40
4 Edge Micro 56,700 2.70

HMOs accounted for 3.77% of total market premiums, led by AAR Health Services (UGX 22.66 billion) and Case Med Care (UGX 15.63 billion).

Microinsurance grew sharply, with Turaco writing UGX 927.4 million and Padre Pio UGX 709.7 million, reflecting greater penetration into underserved markets.

Reinsurance: Uganda Re Dominates Local Premiums

Top 2 Reinsurers – Q2 2025

Rank Company GWP (UGX ‘000)
1 Uganda Re 63,771,253
2 Kenya Re 13,662,076

Uganda Reinsurance posted UGX 63.77 billion in premiums, dwarfing Kenya Re’s UGX 13.66 billion. Retention ratios stood at 62.61% for Uganda Re and 97.47% for Kenya Re. Loss ratios were moderate—33.67% for Uganda Re and 44.18% for Kenya Re.

Outlook: Life Sector Set to Challenge Non-Life Leadership

With Prudential narrowing the premium gap on UAP General, the second half of 2025 could see a shift in market leadership for the first time in years.

Life insurance growth continues to outpace non-life, and the rapid expansion of HMOs and microinsurance signals strong potential in health and inclusive insurance markets.

If the current growth trajectory holds, Uganda’s insurance industry could surpass UGX 2 trillion in annual premiums within three years, cementing its status as one of East Africa’s fastest-growing markets.

About the Author

Paul Murungi

Paul Murungi is a Ugandan Business Journalist with extensive financial journalism training from institutions in South Africa, London (UK), Ghana, Tanzania, and Uganda. His coverage focuses on groundbreaking stories across the East African region with a focus on ICT, Energy, Oil and Gas, Mining, Companies, Capital and Financial markets, and the General Economy.

His body of work has contributed to policy change in private and public companies.

Paul has so far won five continental awards at the Sanlam Group Awards for Excellence in Financial Journalism in Johannesburg, South Africa, and several Uganda national journalism awards for his articles on business and technology at the ACME Awards.

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