Filmmakers trained on personal branding 

MultiChoice Uganda last week kicked off the first of three training workshops as part of Pearl Magic Prime’s second year anniversary celebrations with a training for filmmakers on social media and personal branding.

Speaking during the workshop, Rinaldi Jamugisa, MultiChoice Uganda public relations and communications manager, encouraged filmmakers to take advantage of the trainings as a way to grow their personal brands.

“We have designed our trainings to equip filmmakers with knowledge and skills to thrive in your current spaces as you focus on filmmaking and content creation for the screen,” he remarked.

Patricia Kigula, marketing and electronic program guide coordinator, MultiChoice Uganda, stressed that branding and creating an online presence are a pathway to being a successful filmmaker.

“You need to ensure that you are learning about everything from data privacy regulations, analytics, how the platforms work, cyber security issues, content types and formats, so that when anyone asks you how it all works, you’ll be ready with answers,” Kigula explained.

In a 2022 market performance report by Uganda Communications Commission (UCC), the country recorded a growth of devices connected to the internet with a four million devices increase from June 2021, a 12 per cent year-on-year growth.

“It is paramount to leverage social media to control the narrative about yourself, others and your company as critical tools for your online success as a content creator,” Kigula said.

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