Marketer Susan Nsibirwa is new NMG Uganda MD 

Seasoned marketer Susan Nsibirwa is the new managing director of Nation Media Group Uganda (NMGU), the parent company of Daily Monitor and NTV.

Nsibirwa takes over from Tony Glencross, who left the entity after nine years early this month. According to a statement from Stephen Gitagama, the NMG chief executive officer, Nsibirwa will start her new work with effect from January 2, 2024.

“I am pleased to announce the appointment of Susan Nsibirwa as Managing Director. The role reports to the Group CEO with a dotted reporting line to the Monitor Publications Limited (MPL) board chairman,” reads part of the statement.

“Please join me in congratulating Susan on her appointment. I am confident that you will all accord her the support required to succeed in this role.”

Nsibirwa will be responsible for leading NMGU, The East African and Africa Broadcasting (U) Limited (the broadcasting company that operates NTV Uganda and Spark TV) to deliver their long-term strategy, business plans and annual performance targets, to maximize value to shareholders.

Nsibirwa joins NMG from Ayiva Consulting Solutions where she is currently the managing director. She previously worked for URGE -Uganda, Vision Group, MTN Uganda and dfcu bank, among others.

Nsibirwa is currently a member of the Strategy and Audit, Risk & Compliance board committees of NMGU and is the board chair at African Centre for Media Excellence (ACME), among other boards.

She is a marketing and communications professional with over 25 years of experience, with 15 years of these in senior executive roles successfully leading corporate, marketing and communications teams and departments across diverse industries.

She also has proven experience in successfully implementing strategic corporate social responsibility programs and crisis management plans. She brings expertise in communication, business strategy, and the ability to build relationships with key stakeholders.

She is a holder of a master of Business Administration from the University of Nicosia, Cyprus and a bachelor of Arts in Mass Communication from Makerere University.

Work experience

Managing Director
Ayiva Consulting Solutions Jun 2022-December 2023

Managing Partner
Urge Uganda

Mar 2019 – Jun 2022
Head of Marketing and Communications Vision Group Feb 2011 – Feb 2019

Chairman
Uganda Media Owners Association (UMOA) Nov 2016 – Dec 2018

Managing Partner
Weaver Options Jul 2010 – Mar 2011

Head of Marketing
DFCU Bank Nov 2006 – May 2010

Head of Marketing
Commercial Microfinance Limited Jul 2005 – Oct 2006
Advertising/ Brand Manager MTN Uganda 2002 – 2005