KAMPALA, Uganda— Equity Group has organized a trade and investment mission to Tanzania and Uganda, bringing together investors from various parts of the world to explore opportunities in the East African markets. The week-long mission, which includes stops in Dar es Salaam, Zanzibar and Kampala, aims to foster cross-border trade and investment and strengthen regional value chains under the Group’s Africa Recovery and Resilience Plan (ARRP).

The mission, conducted in partnership with Equity Bank Tanzania and Equity Bank Uganda, has gathered more than 50 investors. These investors include entrepreneurs, private equity firms, development partners and institutional investors from Asia, Africa, the Middle East and Europe.

Participants are taking part in panel discussions, business-to-business networking events, government and business forums, and strategic site visits. These activities cover sectors such as agribusiness, energy, tourism, infrastructure, financial services, manufacturing and the blue economy.

“This mission is a strategic effort to unlock the enormous potential that exists in Tanzania and Uganda by connecting global capital to local opportunities,” said Dr. James Mwangi, Equity Group Managing Director and CEO. “Our goal is to catalyze investment and trade that delivers lasting impact by creating jobs, enhancing value chains, and driving inclusive economic growth.”

In Tanzania, the mission is concentrating on key sectors including agro-processing, tourism and hospitality, renewable energy, mining, construction and information and communication technology. Investors are exploring developments in Dar es Salaam and Zanzibar, including opportunities within Zanzibar’s blue economy, real estate and green energy. The agenda involves site visits and high-level engagements with government officials and local entrepreneurs.

In Uganda, delegates are examining opportunities in value addition, manufacturing and technology. Specific attention is being given to sectors such as dairy processing, pharmaceuticals, textiles, mining and agri-tech. Investors also plan to conduct site visits and engage in dialogue with policymakers and business leaders in Kampala.

“Uganda is emerging as a dynamic investment destination, thanks to its stable economy, abundant resources, and investor-friendly reforms,” said Gift Shoko, Equity Bank Uganda Managing Director. “This mission highlights the tangible opportunities that exist in creating value locally for regional and global markets.”

This trade mission follows previous successful Equity-led trade and investment missions, which have included partnerships between Kenya and the Democratic Republic of Congo, the U.S. and Tanzania, Belgium and the Democratic Republic of Congo-Rwanda, Singapore and Kenya, India and Kenya, South Africa and Kenya, the U.S. and Tanzania-Kenya, India and Rwanda-Uganda, and various DRC Investors Roadshows. These past missions have facilitated billions in investment, fostered new business partnerships and supported regional trade integration. They have also helped advance the Africa Free Continental Trade Area Agreement, which Equity Group has signed. Furthermore, through a formal partnership with the East African Community (EAC), Equity Group is supporting the creation of a common market by accelerating the implementation of the ARRP.

As part of its ARRP, Equity Group is redirecting liquidity equivalent to 2% of the region’s gross domestic product toward the private sector. This initiative targets critical value chains in agriculture, manufacturing, micro, small and medium enterprises (MSMEs), and infrastructure. The plan aims to reach 100 million people and businesses by 2030 and create up to 50 million jobs across the continent.

“This mission demonstrates the region’s readiness to work with the private sector to attract investment, boost industrialization, and build resilient economies,” a representative from the Private Sector Foundation Uganda (PSFU) said.