KAMPALA, Uganda — Bank of Africa-Uganda launched its “Appsolutely Eassy” campaign on Thursday, introducing a seamless and fully remote account opening experience via its BOA Wallet App.

The innovative digital banking solution is designed to put financial services directly into the hands of Ugandans, eliminating the need to visit a physical branch. The campaign specifically targets the youth, first-time banking customers, and existing account holders, tapping into Uganda’s rising smartphone adoption and mobile-first lifestyle.

According to the GSMA Mobile Economy Sub-Saharan Africa 2024 report, smartphone usage in Uganda is projected to surpass 80% by 2025, driven by increased internet access and more affordable devices. This growing trend has created a fertile ground for digital banking solutions like the BOA Wallet App.

“With the BOA Wallet, we are removing traditional barriers to financial inclusion,” said Arthur Isiko, Managing Director of Bank of Africa-Uganda. “Now, anyone can open a fully functional bank account in minutes, right from their mobile phone — no paperwork, no queues, no delays.”

The BOA Wallet App offers a comprehensive suite of digital services that empower customers to manage their finances effortlessly. Key features include BOA Pay, a simple and secure way to make digital payments to merchants and service providers; bill payments, which provide convenient payment options for utilities, airtime, and other essential services; and interest-earning savings, which allow customers to save directly through the app and earn attractive interest rates on their deposits.

The app is designed with security-conscious users in mind, offering real-time transaction alerts, a sleek and intuitive interface, and full access to funds anytime, anywhere.

Through innovations like the BOA Wallet App, Bank of Africa-Uganda is making financial empowerment truly “Appsolutely Eassy” for Ugandans, driving deposits, expanding access, and delivering a modern banking experience that fits today’s lifestyle.

Bank of Africa-Uganda is a commercial bank regulated by the Bank of Uganda, operating under commercial banking license no A1.001. The bank provides a full range of banking products and services to individuals, large corporates, as well as Micro, Small and Medium enterprises. With 32 branches, 33 ATMs, and over 750 bank agents countrywide, Bank of Africa-Uganda is committed to bringing world-class financial services to its customers.

As a subsidiary of the Bank of Africa BMCE Group, one of the world’s leading international banks, Bank of Africa-Uganda leverages its local and global footprint to connect customers to opportunities worldwide. The Bank of Africa BMCE Group, headquartered in Casablanca, Morocco, operates in 31 countries, including 18 in Africa, and has a diverse range of businesses, including commercial banking, leasing, brokerage, investment banking, and asset management.